Milan Expo 2015

‘Strawberry Fields Forever’ tells the remarkable story of how British scientific and technological innovations are benefiting global food production and consumption. A monumentally light pavilion comprising a state-of-the-art glasshouse held above a picturesque garden provides the context for a journey through the sights, sounds, smells and tastes of the future of strawberry cultivation.

Visitors will encounter wild strawberry growing in the garden and then ascend to an edible strawberry cloud in the glasshouse. There follows a loop of galleries exhibiting contemporary and future production scenarios each involving British innovation: hydroponics, aeroponics, aquaponics and LED growing. Once the Expo has closed, the glasshouse will be relocated to the UK for use as a research facility.

The design was a shortlisted entry for the UK Pavilion Milan Expo 2015 Design Competition commissioned by UK Trade and Investment (further info here).